Many recent articles in the media, including an interview with GoDaddy founder Bob Parsons, have focused on a new social media based marketing strategy. A whole new generation of Internet millionaires have made their fortunes by the unprecedented explosion of information that has become a commonplace in the age of the Internet.
Keep In Mind At All Times That You Are Speaking To Millions
Perhaps the first rule that a business owner should keep in mind at all times is the fact that, when they post anything whatsoever on their official company website, personal blog, or social media page, they should always assume that they are speaking to an audience of millions. It is very important to avoid language that could offend or annoy the people who are reading your blog or Twitter post, especially as these are the very people you are attempting to interest in your line of goods and services.
Make Sure You Are Quoted Correctly, And Follow Up Every Misquotation
The next thing you should always keep in mind is that it is paramount to your image as a business person to be quoted with exact precision. The corollary to this is that you need to follow up aggressively on every misquotation, and send a correction after it with all due haste. You don’t want to be misquoted or misunderstood, so be very sure that you write in plain language that everyone can understand.
Constantly Update Your Official Company Website And Social Media Pages
It is an excellent idea to constantly update your official company website, personal blog, and social media pages. Keeping your media outlets supplied with fresh information is an absolute must. Daily contact and interaction with your base of customers is the best way to keep your name in the media, as well as to keep people abreast of all of the new goods and services that you may be offering to the public.
The more content you include on your website and social media pages, the more people will think of you as being actively involved in your company on a daily basis. This is exactly the impression you want to make, i.e., that you are available to be contacted whenever someone has a question or an issue concerning your company or its conduct.
Using Social Media To Establish A New Level Of Public Trust
The greatest gift that the rise of social media has bestowed on the world is its ability to keep people in all corners of the world in constant contact with each other. This advantage can also be sued by corporate leaders to establish a new level of trust and intimacy with the public. The objective of any business person is to maintain a high level of profitable activity for the company they work on behalf of. Making astute use of social media channels is an excellent means of maintaining this trust and viability.